About Us

My Beauty Alchemy is a sustainable, organic & cruelty-free beauty brand based on the rituals of self-care.
We make self-care simple, convenient, effective, and meaningful. My Beauty Alchemy brings spa experience home for consistent self-care practices with the finest ingredients nature has to offer. All our kits are made from stuff you can pronounce, produced and packaged by people who love the planet. 
I founded My Beauty Alchemy with a simple idea in mind: make clean spa accessible to everyone. With that mission in mind I personally curate self-care kits that you can enjoy in the comfort of your home.


1. Convenience

Bringing spa home is changing life quality for millions of homebound people, from those who have mobility issues to moms with young children who can’t get out of the house. Paradoxically the response to in home spa kits from people who pursue traditional forms of wellness to alleviate stress is also 100% positive. If you’re overworked and overbooked it’s unlikely you’ll have the time to schedule a stress-reducing trip to the spa. My Beauty Alchemy subscription exists specifically to circumvent these constraints so you can forgo or periodically complement the experience of a traditional spa and squeeze a little personal time out of even the most crowded calendar in exchange for the convenience and flexibility.

2. Consistency

Getting your natural beauty is not a quick fix. Great skin and hair doesn’t come from one visit to the spa, just like a great body doesn’t come from one visit to the gym. It’s proven that more short beauty breaks work better rather than fewer long breaks.

Regular spa breaks at home complement your daily beauty routine, relieve stress and burnout as well as extend the effect of professional treatments at the dermatologist’s office to unlock your maximum beauty potential. My Beauty Alchemy is a subscription service that offers free monthly delivery to your door, so you would never postpone your beauty breaks. 

3. Pure organic ingredients and naked packaging:

Why pay for a product that is mostly tap water, preservatives, artificial perfumes and plastic? Our goal is for My Beauty Alchemy treatments to work better than conventional products and to respect not only our body, but also our planet, because we are:

  • Result-driven skincare without chemicals:

We make our treatments with 100% non-synthetic, nontoxic ingredients that are found in nature.

  • Cruelty-free to animals and the environment: 

We have zero tolerance for animal testing. We always strive to be as eco-friendly as possible, from our compostable, 100% recyclable or multi-use tools and SPA accessories to our recycled paperboard for sustainable packaging and soy-based ink.

  • Doing things differently:

We formulate, manufacture and package our kits by hand, giving each customer our personal attention. Our treatments are 100% safe as you prepare them fresh at home from pure ingredients without any chemical additives or preservatives. No green washing, as you know exactly what you put on your skin. No need to spend time on label reading, guessing if this product is truly clean, no need to plan your visit to spa or figure out how to build self-care routine on your own.


Most of the beauty industry sells us “photoshopped glamour” when what we need is self-love. It sells us quick fixes when what we need is our lifestyle change. It sells us invasive procedures when what we need is preventative care. 

We believe that better self-care starts with simple, high-quality ingredients and consistent, holistic practices. We believe that you should demand transparency from the products you use. And we believe that if you feel good, you look beautiful. 

We know how hard it can be to find a healthy beauty routine that fits into your busy life. So we created My Beauty Alchemy to make it easy to turn self-care practices into a way of life for a healthier mind and body.



Victoria Sheverina is a beauty industry and brand marketing veteran who cut her chops at L’Oreal and Rodan + Fields. While pregnant with her daughter, she completely changed her beauty philosophy to focus on maintaining a healthier lifestyle, but with life running at warp speed, it was a challenge. So she decided to take her decade of experience in the industry and create a product that would make self-care and beauty convenient, clean and enjoyable.